A romantic combination of rolling hills, sweeping beaches, and New World vineyards, Uruguay has flown under the radar for too long. Not one to grab the spotlight, Uruguay remains an outlier. It’s a place to be; to catch a vibe. Blissfully off the beaten path and dripping with authenticity, the late, great Anthony Bourdain once described it as “Easily one of the top underappreciated travel destinations on earth.” We’re excited to add this South American secret to our list of exclusive destinations. Whether strolling along uncrowded cobbles in pretty Colonia del Sacramento, savoring full-bodied flavors of its alluring wine country, or sipping beachfront cocktails in José Ignacio, Uruguay is all about the experience.

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Uruguay Specialist: Travel + Leisure A-List Awards

While we’re talking Uruguay, we have some more fantastic news to share: our Head of South America Sales, Olivia Schellenberg, has been awarded a place on Travel + Leisure’s prestigious A-List as a Uruguay specialist. The benchmark in luxury travel and bespoke experiences, the award is reserved for the best of the best in travel advisory and we’re thrilled for Olivia.

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The Best Things to do in Uruguay

Uruguay is not a country for list-checkers—which is why so many travelers love it. Instead of “Instagrammable” neighborhoods and overcrowded attractions, its joys are found in experiences. Uruguay is horse riding across the grassy pampas, and a sizzling steak from a rustic grill; a glass of rich tannat wine, and long walks along windswept Atlantic beaches. Always best traveled slowly, here are fifteen experiences that typify the Uruguay experience.

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Highlights of Uruguay

Embrace Uruguay’s relaxed, welcoming atmosphere on this all-encompassing itinerary. After landing in Montevideo, transfer to laidback José Ignacio, a beach town with endless outdoor activities, including biking, hiking, and kayaking. Next, soak up rural Uruguay’s charms with a stay at Estancia Vik. Try horseback riding through the pampas inland from the coast and authentic asado (barbeque) beneath the stars. Pause for a cultural pitstop in Montevideo, a peaceful city of cafes, museums, and galleries, before heading on to Narbona Wine Lodge, one of the oldest in Uruguay. End your trip in UNESCO World Heritage-listed Colonia, one of the prettiest towns in South America.

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Art, Gastronomy, and Wine in Uruguay

Uruguay’s burgeoning art and culinary scene intersect with this carefully curated trip. After landing in Montevideo, transfer to the sprawling vineyards of Carmelo, where the country’s tannat grapes come to life amid boutique luxury. Next, head back to Montevideo for tango, art galleries, and historic monuments before moving on to the breezy beach town José Ignacio. Test out your surf skills on Atlantic waves between lazy days by the beach and tasting tours of local wineries. Don’t miss Fundacion Pablo Atchugarry, a museum and sculpture park just a short transfer away. Finish your stay at the ultra-elegant Fasano in Punta del Este, a brutalist masterpiece surrounded by soft, rolling hills.

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