Lonely Planet

If safaris are the stuff of dreams for many travellers, then Elizabeth Gordon has been living that dream for her entire life.

Born in Kenya, she spent much of her childhood exploring Africa with her mother Marcia, who spent decades building up an encyclopaedic, first-hand knowledge of the continent’s best lodges. After Elizabeth had gained hands-on experience of running a high-end camp herself in Namibia, the pair joined forces to found Extraordinary Journeys, a multi-award-winning safari company that creates custom-made tours of Africa and elsewhere.

Lonely Planet asked her what it’s like to be part of a pioneering mother-daughter team, where she would go for a money-no-object trip, and how tour operators can play a role in protecting Africa’s wildlife…